Sky high safety standards.
Toronto Pearson approached me to produce a video advertising airplane maintenance and safety standards during the 2019-2020 winter holiday season to raise brand awareness.
The original idea was to use video footage and scripted actors. However, I suggested creating a motion graphic animation using flat graphic styles and Toronto Pearson brand standards to save on filming and freelance videographer and actor expenses.
As a result we created statistics around de-icing facilities and services offered by Toronto Pearson terminal employees. Highlighting comprehensive maintenance practices as well as frequent upkeep.
Checking the engine before flight.
In terms of production I created 4 different video assets. 1 minute, 45 seconds, 30 seconds, and 10 second clips to leverage online, and on social media channels. The product was designed modularly with transition assets to split information. Therefore information is easily updated year to year and swapped out depending on target audience and need.
