Modernizing a historic brand.
This website redesign project was an extensive and comprehensive challenge, leveraging multiple different development and design teams across the bank. Our priorities were to implement the new brand standards to the website, proper SEO practices, and a unify 3 different brands under one parent organization.
My role in this project was ensuring all pages complied to the 2020 brand standards and designing thought leadership and RBC product pages. I created layouts, graphics, and design systems in UXPin and collaborated with development teams during wireframing, QA testing and post launch upkeep.
Innovative design for an evolving bank.
Some of the main features we implemented into the new build came directly out of user feedback. We built in a search engine with index-able webpages in HTML 5 format. This allowed for users to search the website as well as be index-ed by 3rd party search engines. This was especially important for the thought leadership pages which acted as landing pages for social media campaigns. We also revised the navigation system using a funnel style approach in order to create a clear to use nav for a extensive collection of information and resources. Finally we added a login portal capability to access financial advisor only information.
All graphics were built as SVG animated graphics in order to resolve resolution issues as well as add basic motion graphics to the web pages. We also added high charts tied to the database to ensure easily updated and accurate financial reports and information.
