Sharing a organization's story through the people it serves.
Habitat for Humanity asked for re brand strategy to align multiple different sister organizations under a single global parent visual identity and bring the people the organization serves to the forefront. The goal was to create a comprehensive visual identity and focus on telling stories of the people in order to humanize the brand.
In conjunction with a rebrand committee, I acted as one of the primary designers to help advise on the creative elements of the brand project such as color theory, iconography, fonts, photography guidelines as well as creating multiple different marketing campaign templates to ensure visual consistency. I also created a new design system leveraging the iconic house icon as a graphic element to use in creative. In addition to design templates, I also created style guidelines and palettes for sister companies to use in order ensure brand integrity across regions and even countrys.
